Fractional CMO - Remote

1w1 week ago

BigStep Technologies

IN · Part-time · INR 2,400,000 – INR 6,000,000

About this role

BigStep Technologies is a global B2B IT services and product engineering company helping clients build software, mobile apps, AI/ML solutions, and digital platforms. We're seeking an experienced Fractional CMO to own and execute marketing strategy on a part-time, ongoing basis. This hands-on role involves working directly with founders and sales team to drive measurable pipeline growth.

You will build and execute a B2B demand generation engine using inbound, outbound, and ABM tactics targeting ICPs in North America, the UK, and Middle East. Sharpen brand positioning by refining narrative, value proposition, and messaging across services, industries, and buyer personas. Lead content and SEO efforts with a roadmap for blogs, case studies, and thought-leadership to boost organic traffic.

Run performance marketing on LinkedIn, Google Ads, and other channels while owning CPL, CAC, and ROAS targets. Set up marketing tech stack including HubSpot hygiene, attribution, and dashboards for leadership reporting. Mentor in-house marketing executives, designers, and writers, bringing in freelancers as needed.

Partner closely with sales and BD on enablement tools like collateral, decks, and outbound sequences. Thrive in a collaborative environment with global teams. Drive real pipeline impact in IT services and product engineering marketing.

Requirements

10+ years in B2B marketing, with at least 3+ years in a CMO, VP Marketing, or Head of Marketing role
Proven track record in marketing IT services, SaaS, or product engineering to mid-market and enterprise buyers
Demand-gen expertise across LinkedIn, Google, SEO, content, and ABM with case studies showing pipeline and revenue impact
Strong brand and positioning chops; can write/edit messaging that converts
Comfortable with HubSpot (or similar), GA4, Search Console, SEMrush/Ahrefs, and reporting tools
A doer, not just an advisor — run the engine, not hand off slides
Excellent written and spoken English; experience working with global teams

Responsibilities

Build and execute a B2B demand generation engine (inbound + outbound + ABM) that delivers a predictable pipeline of qualified leads from target ICPs
Sharpen brand and positioning by refining the BigStep narrative, value proposition, and messaging across services, industries, and buyer personas
Lead content and SEO by defining a content roadmap (blogs, case studies, whitepapers, thought-leadership) to drive organic traffic and improve rankings
Run performance marketing by planning, launching, and optimizing LinkedIn, Google Ads, and other paid channels; own CPL, CAC, and ROAS targets
Set up the marketing tech and analytics stack including HubSpot/CRM hygiene, attribution, dashboards, and reporting cadence with leadership
Mentor and direct in-house marketing executives, designers, and content writers; bring in trusted freelancers as needed
Partner with sales/BD on enablement including collateral, decks, sequences, and outbound experiments