Director, Marketing Operations - Remote

4w4 weeks ago

Buyers Edge Platform

Remote · Full-time · $160,000 – $200,000

About this role

Buyers Edge Platform is revolutionizing the food service industry through technology, purchasing power, and partnerships, empowering stakeholders across the entire foodservice ecosystem. As Director, Marketing Operations, you own the systems, data, analytics, and processes that power predictable pipeline creation across the company's entire portfolio.

You are the architect of how marketing measures, enables, and demonstrates its contribution to revenue—internally and externally. You design and maintain executive-ready dashboards, modernize the martech stack, and build scalable lead management frameworks that transform data into action.

Reporting directly to the CMO, you partner closely with Division Marketing Leaders, Sales, Operations, Business Intelligence, and Sales Enablement to operationalize strategy and drive execution at scale. You build the systems, standards, and playbooks that create transparency across the funnel and ensure seamless handoffs and accurate revenue attribution.

This role offers the opportunity to shape the marketing operations function for one of the largest players in foodservice, with over 200K operator locations and $50 billion in aggregated spend. You will move from architectural design to hands-on optimization, driving efficiency and automation across a diverse portfolio of over a dozen brands.

Requirements

Proven experience owning marketing operations systems, data, analytics, and processes that power predictable pipeline creation.
Expertise in designing and maintaining executive-ready dashboards and defining trusted funnel metrics (MQL, SQL, sourced/influenced revenue).
Deep experience auditing, optimizing, and managing a marketing technology stack including marketing automation, CRM integrations, data enrichment, attribution, intent, ABM, and analytics platforms.
Strong background in building scalable lead management frameworks including lead scoring, routing, lifecycle stage definitions, and SLA tracking.
Ability to partner cross-functionally with Division Marketing Leaders, Sales, Operations, Business Intelligence, and Sales Enablement to operationalize strategy.
Experience establishing standardized campaign taxonomy, naming conventions, UTM governance, and attribution rules.
Proven ability to translate data into actionable recommendations that improve pipeline quality, velocity, and marketing ROI.
Strategic and hands-on mindset—able to move from architectural design to hands-on optimization.

Responsibilities

Own funnel reporting and pipeline measurement, designing and maintaining executive-ready dashboards across funnel conversion, campaign ROI, pipeline contribution, and attribution.
Define trusted metrics (MQL, SQL, sourced/influenced revenue) aligned across Division Marketing Leaders, Sales, Operations, and Finance.
Modernize and scale the martech stack by auditing, optimizing, and owning marketing automation, CRM integrations, data enrichment, attribution, intent, ABM, webinar/event platforms, lead routing, and analytics.
Design lead management and campaign operations frameworks for lead scoring, routing, lifecycle stage definition, SLA tracking, and handoff processes.
Establish standardized campaign taxonomy, naming conventions, UTM governance, attribution rules, and QA processes across Events, Paid Media, and Content & Brand.
Enable demand generation at scale by operationalizing scalable campaign execution processes across email, nurture, paid programs, events, content syndication, and lifecycle marketing.
Partner with Division Marketing Leaders to build standards that improve speed, quality, and consistency of campaign execution while enabling personalization and optimization.
Translate data into actionable recommendations that improve pipeline quality, velocity, and marketing ROI.

Benefits

Fully remote position with flexible location.
Opportunity to shape marketing operations for a leading foodservice technology company.
Direct reporting line to the CMO with close partnership across executive leadership.
Work with a diverse portfolio of over a dozen brands and cutting-edge martech tools.
Be part of a company driving the foodservice industry from manual to automated.