Audience Engagement Assistant - Marketing

3w3 weeks ago

Bertelsmann

New York City, US · Full-time · $51,000 – $51,000

About this role

The Random House Children's Books Marketing department is seeking an Assistant to join the Audience Engagement team, overseeing digital marketing for books for children of all ages including paid advertising, social media, newsletters, websites, and influencer promotions.

This role supports the division's digital marketing efforts with a focus on paid media, and assists with project management and coordination of various digital marketing tasks. The role works across two distinct channels: Random House Kids, targeting parents, caregivers, and gatekeepers; and The Underlined channel, targeting teen and crossover adult readers.

RHCB is home to bestselling authors like Ms. Rachel, Holly Jackson, Nic Stone, Christopher Paolini, and classic children's brands like Magic Tree House and Dr. Seuss. The assistant will report to the Senior Director, Audience Engagement Strategy and work with the RHCB Marketing & Publicity team.

This is a hybrid role based in New York City, offering the opportunity to work alongside the PRH Ad Operations & Media Buying teams and the PRH Performance Marketing team, providing exposure to the full scope of children's book marketing.

Requirements

Exceptional organization and administrative skills with sharp attention to detail
Proactive mindset with the ability to multitask and thrive in a fast-paced environment
Interest in social media, digital marketing, advertising, and children's book publishing
Experience with project management systems and ability to update them in real time
Ability to manage and track multiple projects with competing deadlines
Proficiency with basic office software and file management systems

Responsibilities

Maintain processes and track projects for the team, overseeing weekly Audience Engagement project status meetings and proactively communicating due dates
Manage the design and asset creation workflow in partnership with the Marketing Design team, including adding tasks to the project management system and routing assets for approval
Build and manage the team's advertising grid, populating campaigns on a seasonal basis and updating budgets and run dates
Support advertising process tasks including vendor booking, influencer deliverables, tracking campaign status, and compiling analytics
Process all team invoices and new vendor setup forms, tracking payment and updating budget documents
Organize and coordinate Audience Engagement team book shipments to influencers, external vendors, content creation partners, and prize winners
Assist with administrative projects such as taking meeting notes, writing copy, building seasonal tracking grids, and managing the team file storage system

Benefits

Hybrid work schedule based in New York City (remote and in-office flexibility)
Opportunity to work with bestselling authors and classic children's brands
Exposure to cross-functional teams including Ad Operations, Media Buying, and Performance Marketing
Role within a fast-paced, collaborative team environment