Associate Director of Digital Marketing & Communications

4w1 month ago

University of Utah

Salt Lake City, US · Full-time · $68,545 – $95,545

About this role

The Associate Director of Digital Marketing and Communications leads digital strategy, execution, and performance across University Connected Learning. This role oversees paid and organic marketing, web content and updates, analytics and reporting, and integrated communications.

Working closely with creative, program, and leadership teams, this position translates business goals into clear digital strategies. Campaigns are executed across search, social, display, and web channels with ongoing optimization and performance tracking to drive measurable results.

Managing a cross-functional team spanning paid media, social media, web content, analytics, and communications, the Associate Director sets priorities and guides workflows. The role ensures reporting is accurate, consistent, and accessible to stakeholders while using data to inform future strategy.

This hybrid role requires residing in Utah and offers a blend of in-person and remote work flexibility. The University of Utah provides a comprehensive benefits package, and the department may hire at various job levels with associated pay ranges based on business need and budget.

Requirements

Proven ability to translate business goals into clear digital strategies
Experience leading digital marketing across paid and organic channels
Strong understanding of web analytics tools such as Google Analytics
Working knowledge of HTML and CSS to guide decisions and troubleshooting
Experience managing cross-functional teams in a marketing environment
Familiarity with CMS platforms such as Modern Campus
Skilled in campaign planning, optimization, and performance reporting

Responsibilities

Lead digital marketing strategy across paid and organic channels
Translate program and enrollment goals into measurable digital campaigns
Oversee campaign planning, execution, optimization, and performance tracking across search, social, display, and web
Define and monitor KPIs and ensure consistent reporting across campaigns
Oversee digital analytics and reporting using tools such as Google Analytics and Agency Analytics
Oversee web content strategy, updates, and performance across CMS platforms, including Modern Campus
Manage a cross-functional team including paid digital and media, social media, web content, and communications
Conduct ad hoc analysis and lead A/B testing and optimization efforts across digital channels