Sales Director - Media Accounts

2d2 days ago

NielsenIQ

Chicago, US · Full-time · $98,000 – $150,000

About this role

NIQ Media is seeking a Business Development Director to drive net-new revenue across media agencies and advertisers in the US. This is a pure new business hunter role focused on acquiring and growing relationships within agency holding companies and independent agencies with emphasis on activation and measurement solutions.

The role leads efforts to embed NIQ audience and purchase data into agency planning, activation, and measurement workflows. It also drives adoption across the broader programmatic ecosystem including DSPs, SSPs, and data platforms to increase usage and monetization of NIQ audiences within agency-led campaigns.

You will prospect and convert pipeline within agency planning, activation, and investment teams while positioning NIQ audience data in campaign workflows. Evangelizing data within agency ecosystems and unlocking activation opportunities through programmatic channels forms the core of daily execution.

Cross-functional partnership with Product, Partnerships, and Customer Success teams supports activation use cases such as clean rooms, retail media, and offsite targeting. The position offers the chance to achieve and exceed new business revenue targets through early-stage expansion within agency accounts.

Requirements

8+ years of experience in media sales, agency sales, adtech, or data/measurement solutions
Proven success selling into media agencies (holding companies and/or independent agencies)
Strong understanding of agency planning and buying processes, including activation and measurement workflows
Experience with programmatic ecosystem (DSPs, SSPs, data providers) and how data is activated within campaigns
Background in selling audience data, targeting solutions, or measurement capabilities
Established relationships across agency investment, activation, and data/analytics teams
Proven track record of net-new business acquisition and pipeline development
Experience with identity, data onboarding, clean rooms, or retail media networks

Responsibilities

Drive net-new business across media agencies, including holding companies and independent agencies
Prospect, build, and convert pipeline within agency planning, activation, and investment teams
Position NIQ audience data within agency workflows, ensuring adoption across campaign planning, targeting, and measurement
Evangelize NIQ data within agency ecosystems to increase activation through DSPs, SSPs, and data marketplaces
Identify and unlock activation opportunities, ensuring NIQ audiences are scaled across programmatic campaigns
Own the full sales cycle, from outreach and solutioning through deal negotiation and close
Partner cross-functionally with Product, Partnerships, and Customer Success teams to support activation use cases
Deliver compelling presentations and thought leadership tailored to agency stakeholders

Benefits

Comprehensive healthcare plan (medical, Rx, dental, and vision)
Flexible spending accounts and a Health Savings Account (including company contributions)
401(k) retirement plan including company matching contributions
Discretionary paid time off program and 11 paid holidays
Flexible working environment