VP of Marketing - Remote

4w1 month ago

Achieve Test Prep

US · Full-time · $130,000 – $180,000

About this role

We are seeking an experienced and strategic VP/CMO, Marketing to lead the marketing efforts for one of our companies. The ideal candidate is a strong marketing leader who understands both the B2C and B2B space and has experience targeting the US market.

You will drive lead generation through strategic marketing efforts while operating within a tight budget. This includes developing and executing a comprehensive marketing plan to expand our client base, increase brand awareness, and generate qualified leads across digital channels.

You will collaborate with internal stakeholders to create engaging content and build marketing tools, platforms, and automation systems. The role offers flexibility, with a mandatory 5-hour overlap during EST business hours (9 am-5 pm EST).

This position is 100% remote and full-time, giving you the opportunity to shape and execute a marketing strategy that directly impacts business growth. We value independent, data-driven leaders who can maximize ROI with limited resources.

Requirements

5+ years of experience in B2C/B2B marketing, with a proven track record of generating leads and executing successful marketing strategies in the US market.
Strong experience in digital marketing, including SEO, paid advertising (Google Ads, LinkedIn Ads), content creation, and email marketing.
Ability to work within budget constraints and maximize marketing ROI with limited resources.
Excellent understanding of the B2C and B2B customer journey, with the ability to design and implement campaigns that drive engagement and conversions.
Proficiency in marketing tools and platforms (e.g., HubSpot, MailChimp, Google Analytics, CRM tools).
Strong analytical skills with experience in performance tracking, reporting, and data-driven decision-making.
Exceptional leadership, communication, and project management skills.
Ability to work independently in a remote environment with a 5-hour overlap during EST business hours.

Responsibilities

Develop and execute a comprehensive marketing strategy that aligns with business goals and drives lead generation within the B2C or B2B market.
Position our unique value proposition effectively in the market, highlighting seamless virtual assistant workflows, backup support, and uninterrupted service delivery.
Lead all aspects of digital marketing, including SEO, PPC, content marketing, social media, and email campaigns, to increase brand visibility and drive leads.
Identify and analyze customer acquisition channels, optimizing efforts to achieve maximum ROI on a tight budget.
Research and understand the US market, ensuring marketing campaigns resonate with target audiences and align with industry trends.
Collaborate with internal stakeholders to create engaging and targeted marketing content for campaigns, websites, and sales materials.
Monitor and analyze the performance of marketing initiatives, providing actionable insights to improve campaign effectiveness and overall strategy.
Build and oversee marketing tools, platforms, and automation systems to optimize lead generation and nurturing.

Benefits

100% remote position
Flexible schedule with a minimum of 5 hours overlap during the 9:00 AM - 5:00 PM EST business day
Full-time role with the opportunity to lead marketing strategy for a growing company