Senior Strategist

3d3 days ago

Coolr

London, GB · Full-time · £55,000 – £70,000

About this role

Coolr is an independent social media agency of creatives, social experts, content publishers and change makers. Wired into popular culture, the agency connects brands with audiences at scale through clients such as Burger King, Lidl, Deliveroo and Compare the Market.

The Senior Strategist role sits in the Strategy department and requires a detailed understanding of social media behaviours, platforms and tools. You will create and implement social strategy for key clients that drives brand awareness and engagement.

Day-to-day work involves translating overarching strategic comms plans into effective social media marketing strategies and campaigns. You will analyse metrics, generate reporting and ensure all strategic recommendations remain data driven.

The agency is growing rapidly with ambitious plans to become the stand-out social agency in the UK, the US and beyond by 2026. Hybrid working combines three days in the London office with two days from home.

Requirements

Experienced social strategist with a proven record in creative agencies, partnering directly with brands to craft and deliver impactful, results-driven campaigns.
Solid understanding of social media platforms, analytics and tools.
Good handle on best practices, tuned in to social culture, and a clear take on where the industry is going.
Demonstrated experience in developing social media strategies and implementing successful social media campaigns.
Able to handle multiple clients and prioritise time and internal resource based on requirement.
Confident using Microsoft Office (Excel, Word, PowerPoint) and familiar with social analytics tools and software.

Responsibilities

Develop the social strategy for assigned key clients that drives brand awareness and increases engagement.
Translate overarching strategic comms plans and objectives into effective social media marketing strategies and campaigns.
Work closely with departments across the agency to develop and create the best work that supports client needs and goals.
Proactively bring recommendations and ideas to agency partners, client leads and relevant departments.
Analyse social media metrics and generate reporting to measure campaign effectiveness and keep recommendations data driven.
Collaborate with the team to align social media efforts with broader strategies and campaigns.