Social Media Scaler - Remote

4w4 weeks ago

Maids.cc

Remote · Full-time · AED 180,000 – AED 300,000

About this role

Maids.cc, the GCC's leading home services platform, is seeking a Social Media Scaler to own organic growth across 10–15 social pages. This role reports directly to the CMO and is a builder position for someone who has scaled pages before.

You will develop a structured monthly content calendar tailored to each market, craft hooks and creative concepts to stop the scroll, and run A/B tests on formats and posting times. You will also localise content strategy by market, considering tone, language, and cultural references.

You will build, manage, and develop a team of 3–4 content creators and social media coordinators, handling hiring, briefing, and performance management. You will collaborate with the CMO and paid media team to align organic and paid messaging.

This is a builder role for someone hungry to scale pages again, bigger. You will be the single accountable owner of every page, with the opportunity to drive organic growth across the UAE, GCC, Philippines, and beyond.

Requirements

Proven track record of growing social media pages from low to significant scale (provide examples).
Deep understanding of platform algorithms and content trends on Facebook, Instagram, TikTok, and LinkedIn.
Experience managing and developing a team of content creators and social media coordinators.
Strong ability to craft engaging hooks, formats, and creative concepts that drive organic reach.
Proficiency in A/B testing methodologies and data-driven content optimization.
Experience localising content strategies for multiple markets, including the GCC and Philippines.
Excellent analytical skills with the ability to track, report, and act on performance metrics.
Ability to work independently and report directly to C-level leadership.

Responsibilities

Own the end-to-end performance of 10–15 social pages across Facebook, Instagram, TikTok, and LinkedIn for the maids.cc and maids.at brands.
Build, manage, and develop a team of 3–4 content creators and social media coordinators, including hiring, briefing, and performance management.
Develop and maintain a structured monthly content calendar tailored to each market (UAE, GCC, Philippines, and additional countries).
Craft and iterate on hooks, formats, and creative concepts designed to stop the scroll and drive organic reach.
Design and run structured A/B content tests — testing hooks, formats, captions, posting times, and content types — and document learnings.
Localise content strategy by market: tone, language, cultural references, and audience-specific pain points across the GCC and Philippines.
Track, analyse, and report weekly on performance metrics per page; derive insights and translate them into actionable strategy changes.
Collaborate with the CMO and paid media team to ensure organic and paid messaging are aligned.