Digital Marketing Manager - North America - Remote

4w1 month ago

Bambu Lab

Shenzhen, CN · Full-time · CNY 200,000 – CNY 300,000

About this role

This role is about translating regional business goals into actionable advertising models for the North American market. You will act as both a strategy architect and an actuary, driving GMV and brand visibility simultaneously.

Day-to-day work involves breaking down annual sales and brand targets into media sub-goals like impressions, clicks, conversions, and ROAS. You will design multi-platform budget matrices and pacing schedules, and build three-dimensional models incorporating market potential, historical data, and growth assumptions.

You will lead complex campaign strategies for scenarios like new market entry or product launches, and take ownership of ad launches across Google, Meta, TikTok, and Reddit. Real-time monitoring of funnel metrics and iterative optimization of bids, audiences, and creatives are core to achieving ROI targets.

This role thrives in a cross-functional, multi-cultural remote environment. You will collaborate closely with internal teams and external channel partners, conducting post-campaign attribution analysis to refine models and build a reusable knowledge base for regional strategy.

Requirements

Bachelor's degree or higher in Marketing, Statistics, Financial Engineering, Data Analysis, or a related field preferred.
1-3 years of digital advertising buying and media management experience, with independent ownership of an annual budget of ≥ $5M and involvement in top-level target breakdown.
Proficient in Google Ads, Meta Ads Manager, TikTok Ads, and X (Twitter) Ads platforms.
Extensive A/B testing experience with a documented testing methodology for campaign optimization.
High data sensitivity with the ability to extract actionable insights that inform creative direction and audience targeting.
Strong problem decomposition and budget modeling skills, capable of producing Excel or BI templates with sensitivity analysis and scenario assumptions.
Fluent in English (listening, speaking, reading, writing) and comfortable with multi-cultural remote meetings and asynchronous collaboration.

Responsibilities

Translate regional annual sales and brand targets into media sub-goals (impressions, clicks, conversions, ROAS) and design multi-platform budget matrices with pacing schedules.
Build three-dimensional budget models incorporating market potential, historical data, and growth assumptions to output quarterly and monthly channel budget ranges with sensitivity analysis.
Develop scenario-based advertising strategies for new market entry, product launches, and inventory imbalances across audiences, creatives, and channels.
Lead ad campaign execution on Google, Meta, TikTok, and Reddit, monitoring funnel metrics and iterating on bids, audiences, and creative assets to meet ROI targets.
Conduct post-campaign attribution analysis to compare actuals vs. forecasts, adjust model parameters, and create reusable regional budget and strategy knowledge bases.
Maintain close communication with cross-functional teams and key off-platform channels to stay market-sensitive and aligned on business objectives.