Senior Creative - Social-First

4d4 days ago

MHP Group

London, GB · Full-time · £48,000 – £65,000

About this role

MHP Group seeks a social-first creative to shape ideas that reflect how audiences engage with brands, businesses and issues today. The role bridges PR, creative and digital, bringing a social-native perspective into campaign thinking from the outset. It spans corporate, consumer and issues-led campaigns.

You will develop ideas designed to travel organically, spark participation and earn attention across platforms. Work includes reputation-building, cultural moments and health awareness campaigns. Social thinking integrates into every stage of development from day one.

You will join MHP Group’s multi-award-winning Creative studio alongside specialists in digital, strategy, design and production. Client teams blend disciplines across the agency roster. Key clients include Sky, Coca-Cola, Roche and Aviva.

Many clients operate in regulated sectors such as health, finance or government. The role requires innovating in social spaces while protecting reputations and relationships. You will contribute to pitches, workshops and reactive storytelling opportunities.

Requirements

6+ years’ experience in a creative, social or integrated agency role
Strong track record of developing ideas designed to work socially and earn attention organically
Collaborative and cooperative attitude working centrally across many practices
Experience working across both corporate and consumer campaigns targeting complex audiences with creative social content
Deep understanding of platform behaviours, formats and online communities

Responsibilities

Shape earned ideas through a social-first lens, ensuring they live natively across platforms and communities
Partner with creative, strategy and digital teams to integrate social thinking into campaign development from day one
Translate corporate and consumer narratives into participatory, culturally relevant ideas
Contribute to campaign ideation, pitches, client workshops and creative development across reputation, brand and corporate work
Identify opportunities for reactive storytelling and social amplification around earned and social moments
Work alongside production teams and creatives on shoots to ensure ideas are optimised for social formats
Brief designers to create assets optimised for social campaigns