Paid Media Senior Strategist - Client Experience (Remote)

4w4 weeks ago

Power Digital Marketing

US · Full-time · $100,000 – $130,000

About this role

We are a tech-enabled growth firm at the intersection of marketing, consulting and data intelligence, igniting revenue and brand recognition for leading and emerging companies worldwide. As a people-first firm, we value diversity and believe our culture is key to our success. Our proprietary platform, nova, analyzes first-party data to simplify investment planning and provide unparalleled value.

The Paid Media Senior Strategist owns execution, performance, and growth for enterprise-level accounts, mastering Paid Media advertising while navigating complex client questions and roadblocks. Day-to-day responsibilities include campaign creation, daily optimizations, performance analysis, and cross-channel strategy that ties efforts to broader business goals. You will leverage AI technologies and our Nova ecosystem to enhance workflows and drive results.

You will collaborate with a dynamic team of consultative marketers, creatives, analysts, and technologists who challenge traditional planning through meticulous testing and data science. Weekly department scrums and training sessions keep you at the forefront of channel knowledge, while frequent communication with internal teams and external clients ensures alignment and excellence.

This role offers the opportunity to impact billion-dollar media investments and shape client success through forward-thinking strategy. As a Senior Strategist, you will also contribute to developing new training materials and mentor specialists, positioning yourself as a trusted advisor within a growth-obsessed firm that demands innovation and integrity.

Requirements

Mastery of Paid Media advertising platforms and advanced campaign management techniques
Experience managing complex, enterprise-level accounts with multi-channel strategies
Strong analytical skills to interpret data and derive actionable insights from tools like Google Analytics, Shopify, and other analytics platforms
Ability to navigate probing client questions, difficult conversations, roadblocks, and account issues under pressure
Deep understanding of cross-channel strategy and how Paid Media impacts the broader media mix
Proficiency in leveraging AI technologies to enhance and optimize business processes
Excellent communication skills for executive-level client interactions and team collaboration

Responsibilities

Manage enterprise-level account campaigns including daily optimizations, campaign creation, and high-level strategy ownership
Provide intelligent analysis, interpretation, and action plans based on campaign performance data and client-specific sources of truth (e.g., GA, Shopify)
Participate and engage in weekly department scrums and training sessions to further channel knowledge
Continuously seek to improve campaign performance against client goals
Maintain frequent and excellent communication with internal agency teams and assigned external clients
Seek to utilize available AI and outsource resources to assist in workflow wherever possible
Participate in the development process for new department training materials
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Benefits

Fully remote work environment with flexible schedule
People-first culture that values diversity, autonomy, and integrity
Access to proprietary technology (nova) for data-driven marketing and investment planning
Opportunity to work on billion-dollar media accounts and shape client growth strategies