CRM Specialist - Retention

4w1 month ago

IPSY

US · Full-time · $68,000 – $75,000

About this role

IPSY is seeking a CRM Specialist, Retention to execute and support programs that directly drive revenue and keep members engaged, growing, and loyal to IPSY. This is a hands-on, high-impact role focused on four key areas: upgrades, loyalty campaigns and coupons, operational support, and special projects.

Each of these programs ties directly to a business outcome: keeping members active, increasing their subscription value, and deepening their loyalty to IPSY. Your work will show up in the metrics that matter most to the business, and you will have the cross-functional access to understand exactly why.

This role touches multiple parts of the business, from member-facing loyalty campaigns to behind-the-scenes operational workflows, giving you broad DTC exposure and real cross-functional experience inside one of beauty's most recognized subscription brands. You will work closely with CRM, Product, Operations, Customer Experience, Creative, Finance, and Data/Analytics.

This position reports to the Senior Director, Loyalty and can be fully remote from the 16 U.S. states where IPSY hires. IPSY is a remote-first company, offering monthly virtual activities, company-wide offsites, and professional development to help team members stay connected and impactful.

Requirements

Experience executing CRM or retention programs in a subscription or DTC business
Ability to manage multiple workstreams and deliverables from brief through launch
Strong analytical skills to synthesize campaign performance and identify opportunities
Experience with loyalty campaigns, coupon programs, or upgrade funnels
Comfort working cross-functionally with teams such as Product, Operations, and Creative
Proficiency in forecasting and modeling for program and campaign design

Responsibilities

Execute and support programs across upgrades, loyalty campaigns, coupons, and operational initiatives
Own day-to-day deliverables across multiple programs, managing workflows from brief through launch
Partner with channel managers to create campaigns and synthesize overall performance across channels, learnings, and identify new opportunities
Assist in forecasting and modeling for program and campaign design
Support retention program execution and performance tracking to drive member engagement and subscription value
Collaborate cross-functionally with CRM, Product, Operations, Customer Experience, Creative, Finance, and Data/Analytics teams