Associate, Social Media - Young Readers & Brand/Licensed

1w1 week ago

Bertelsmann

New York City, US · Full-time · $55,000 – $75,000

About this role

Create and publish engaging, shareable, social-first content for Random House Children’s Books’ young reader vertical, @randomhousekids. Help shape social content strategy for the world’s largest children’s book publisher. Collaborate on campaigns for bestselling brands such as Magic Tree House, Junie B. Jones, Dr. Seuss, Little Golden Books, and licensed properties including Disney, Sesame Street, National Geographic Kids.

Manage day-to-day community engagement across social platforms, responding to comments and messages in a timely, brand-appropriate voice while maintaining professionalism. Proactively engage audiences through comments, direct messages, and outreach to deepen relationships. Manage content scheduling and publishing, ensuring accuracy, timeliness, and alignment with content plans.

Write clear, compelling, platform-native copy and create social-first static and video content using Canva, CapCut, Edits, and mobile-first tools. Partner with the RHCB creative team to concept and develop social assets for @randomhousekids and brand accounts. Plan, design, and publish Instagram Stories with focus on visual storytelling and engagement.

Support the Senior Manager in managing content partners and production, contributing to creative direction and @randomhousekids voice. Collaborate cross-functionally with Editorial, Marketing, Publicity, Sales teams. Assist with analytics, influencer initiatives, logistics for shoots, and outbound shipments.

Requirements

Minimum 1 year of experience in social media, community management, or digital content creation in a corporate setting
Strong understanding of current social media platforms and best practices, including Instagram, TikTok, Threads, Facebook, and YouTube
Proficiency in content creation tools such as Canva, CapCut, Edits, and other mobile-first editing platforms
Ability to exercise strong judgment around brand voice, audience sensitivity, and platform dynamics
Experience maintaining professionalism and consistency in community responses
Familiarity with analytics for pulling social performance data and identifying insights
Skills in visual storytelling for Instagram Stories and social assets

Responsibilities

Manage day-to-day community engagement across social platforms, responding to comments and messages in a timely, brand-appropriate voice
Proactively engage with audiences through comments, direct messages, and outreach opportunities to deepen relationships
Manage content scheduling and publishing across platforms, ensuring accuracy, timeliness, and alignment with content plans
Write clear, compelling, platform-native copy for social content and create social-first static and video content using Canva, CapCut, Edits
Partner with the RHCB creative team to concept and develop social assets for @randomhousekids and brand accounts
Plan, design, and publish Instagram Stories on a regular basis with focus on visual storytelling
Assist with social analytics by pulling performance data, building reports, and identifying actionable insights
Collaborate cross-functionally with Editorial, Marketing, Publicity, and Sales teams