VP, Brand Strategy

1w1 week ago

Avalere Health

New York City, US · Full-time · $225,000 – $325,000

About this role

Avalere Health is united by one profound purpose: to reach EVERY PATIENT POSSIBLE. We seek a VP, Brand Strategy to shape what brands stand for, where they need to go, and why they matter. This role owns the strategic foundation for differentiation, audience connection, and long-term growth.

Serve as the day-to-day strategic lead for clients and internal teams. Ensure brand strategy drives sharper positioning, stronger audience connection, more effective creative work, and measurable business impact. Bring clarity to complexity and align teams around a shared strategic vision.

Our flexible approach allows global teams to work in-office or at home based on team and client need. Major city hubs in New York and Washington, D.C., serve as collaboration hubs. Homeworkers receive dedicated social opportunities and resources.

Our inclusive culture features six Employee Network Groups including Diverse Ability, LGBTQ+, and Mental Health. We are an accredited Fertility Friendly employer with enhanced parental leave. Support professional growth through on-demand training and global career moves.

Requirements

Proven expertise in shaping brand positioning and strategic foundations
Experience leading brand strategy for healthcare or life sciences clients
Strong skills in defining messaging architecture and competitive strategies
Ability to facilitate client workshops and strategic presentations
Track record of driving measurable business impact through brand strategy
Proficiency in uncovering differentiation and audience insights
Leadership in aligning cross-functional teams on strategic vision
Capability to translate complex insights into actionable brand work

Responsibilities

Lead end-to-end brand strategy across key accounts, owning direction, quality of output, and overall impact
Define brand, go-to-market, and creative strategy, including positioning, messaging architecture, competitive strategy, and strategic foundations
Lead client workshops, strategic discussions, presentations, and day-to-day interactions
Uncover brands' sharpest point of differentiation
Connect brands more meaningfully with audiences
Create a clear path for long-term growth
Turn insight into work that moves the brand forward
Align teams around a shared strategic vision

Benefits

Flexible working in-office or at home based on team and client need
Six Employee Network Groups for Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity
Accredited Fertility Friendly employer with Fertility Policy and enhanced parental leave
Access to thousands of on-demand training sessions
Regular career conversations and opportunities for global, cross-capability moves
Part of Disability Confident Scheme for fair interviews if disabled, neurodiverse, or with long-term health condition