Director of Creative - Remote

1w1 week ago

Smartsheet

US · Full-time · $191,250 – $223,750

About this role

For over 20 years, Smartsheet has helped people and teams achieve anything with seamless work management and scalable solutions. As Director of Creative, define and execute the creative vision driving demand and pipeline growth. Ensure brand identity shines consistently across digital, paid media, email, social, web, events, and content with a performance focus.

Translate marketing and business objectives into creative programs generating measurable impact. Lead and grow an in-house team of creative professionals, reducing agency reliance while boosting quality and velocity. Report to Sr. Director of Marketing Operations in a hybrid Bellevue office or remotely from anywhere in the US where Smartsheet is registered.

Partner closely with Demand Generation, Content, Product Marketing, and Digital teams for aligned creative. Establish test-and-learn culture using data, A/B testing, and insights to optimize output. Manage budgets, timelines, and high-volume projects with ruthless prioritization.

Oversee QA workflows and maintain lean agency relationships for specialized needs. Present concepts to stakeholders, linking creative to business outcomes. Stay ahead on B2B digital marketing trends, performance creative, and tools to innovate team practices.

Requirements

12+ years of B2B creative and design experience with time in demand generation or performance marketing
Demand-Centric Track Record producing creative that drives measurable pipeline impact in high-growth B2B
In-House Builder experience scaling internal creative functions over agency dependency
Campaign Fluency with integrated demand campaigns across paid, owned, and earned channels
Enterprise Expertise in B2B environments
Hands-on familiarity moving buyers through the funnel with performance creative

Responsibilities

Own the company's creative strategy developing campaigns, assets, and programs that drive awareness, engagement, and pipeline
Build, lead, and mentor a high-performing in-house creative team with processes and workflows for scalable work
Partner closely with Demand Generation, Content, Product Marketing, and Digital teams for aligned creative
Develop and maintain brand guidelines ensuring consistency while adapting to performance contexts
Establish a test-and-learn creative culture using performance data, A/B testing, and audience insights
Manage budgets and timelines across concurrent projects, prioritizing and delivering on-time
Oversee creative QA and approval workflows with clear feedback and high standards
Present creative concepts and strategies to stakeholders connecting to business outcomes