Director of Marketing - Remote

1w1 week ago

PetIQ

US · Full-time · $115,000 – $130,000

About this role

Hippo Education creates practice-changing education that empowers clinicians to learn, grow, and thrive. Resources are engaging, motivating, and educational, helping clinicians stay connected to patient care. On-demand platforms offer flexibility for busy schedules with practical insights for immediate application.

The Marketing Director owns the target clinician mindset and drives growth by translating product value to healthcare professionals. Develop marketing initiatives with deep product understanding, core values, and data-driven decisions. Ideal candidate is motivated by mission-driven work and team collaboration.

Join a fun-loving crew of over 70 creating medical education in video bootcamps, podcasts, board prep, and more. Work remotely across the U.S. in a fantastic place proud of clinician and patient impact.

Collaborate with VP of Revenue and cross-functional leads on B2C and B2B strategies. Lead experimentation across channels, own positioning, and foster community. Become the internal expert on clinicians through empathy and insights.

Requirements

BA/BS degree, Masters or MBA preferred
10+ years of experience in a marketing or marketing-related role
4+ years of experience in a management role
Passion for the industry and our mission; motivated by redefining medical education
Fluency in the digital landscape, knowing levers at different stages of clinician’s journey
Desire to drive growth; data-driven and adept at working with numbers
Editorial excellence, ensuring work is professional and engaging

Responsibilities

Collaborate with VP of Revenue and cross-functional leads to create and execute B2C and B2B marketing roadmap driving brand awareness and revenue growth
Map out and manage customer lifecycle from discovery to retention and reactivation
Lead marketing and cross-functional teams to execute growth strategies across organic and paid channels through experimentation
Own narrative for clinical roles, craft benefit-driven messaging, and streamline go-to-market for products and features
Build and manage programs fostering community, referrals, and deeper connections with learners
Become internal expert on clinicians, turning research into insights shaping communication and growth
Elevate B2B narrative, sales enablement, and oversee partner marketing initiatives
Track, measure, and deliver on performance of marketing initiatives with data-driven accountability