Marketing Specialist - Remote

1w1 week ago

Simera

San Francisco, US · Full-time · $80,000 – $120,000

About this role

We are looking for a Marketing Specialist with a hands-on approach to executing and optimizing Paid Media campaigns (Meta Ads and Google Ads). This role manages the full campaign lifecycle—from segmentation to scaling—driving performance through data analysis, testing, and continuous optimization. The ideal candidate has a strong data-driven mindset, analyzing key metrics such as CPL, CPA, and CTR.

Daily responsibilities include monitoring and analyzing campaign performance using metrics like CPL, CPA, CTR, and conversion rate to identify insights. Design, build, and optimize landing pages with a focus on CRO and UX principles. Plan and execute A/B tests across creatives, audiences, and copy to maximize results.

Create and maintain dashboards in Looker Studio for KPI tracking and reporting. Work in a fast-paced remote environment requiring proactivity, autonomy, and adaptability. Leverage analytical thinking, strategic mindset, and attention to detail for continuous improvement.

Build and optimize landing pages while using generative AI tools and automations to streamline workflows. Enjoy opportunities for professional growth in a results-oriented setting. Benefit from a 100% remote position with paid vacation and Spanish calendar holidays.

Requirements

Hands-on experience managing Paid Media campaigns (Meta Ads & Google Ads), including campaign structure, segmentation, and budget allocation
Strong analytical skills with the ability to interpret performance metrics and optimize campaigns accordingly
Proven experience running A/B tests (creatives, audiences, copy) with an iterative improvement approach
Experience building and optimizing landing pages with a solid understanding of CRO, UX, and conversion principles
Proficiency in Looker Studio for reporting and dashboards
Familiarity with generative AI tools and basic automations to streamline workflows
Analytical thinking and problem-solving
Results-oriented mindset with proactivity and autonomy

Responsibilities

Manage the end-to-end execution, optimization, and scaling of Paid Media campaigns (Meta Ads and Google Ads)
Monitor and analyze campaign performance daily using key metrics (CPL, CPA, CTR, conversion rate) to identify insights and optimization opportunities
Design, build, and optimize landing pages with a strong focus on conversion (CRO and UX principles)
Plan and execute A/B tests across creatives, audiences, and copy to maximize performance
Create and maintain dashboards in Looker Studio for KPI tracking and reporting
Continuously improve campaign performance through data-driven decision-making and testing