Assistant Director of Marketing

1w1 week ago

Bertelsmann

New York City, US · Full-time · $87,000 – $95,000

About this role

Vintage Books is seeking an experienced and creative Assistant Director of Marketing to work on marketing campaigns for exciting titles and own the strategy and calendar for Vintage social channels. Founded in 1954 by Alfred A. Knopf as a trade paperback home to Knopf’s authors, its list includes influential world literature and contemporary fiction. Today it features writers like James Baldwin, Albert Camus, Toni Morrison, and Cormac McCarthy.

Reporting to the Senior Director of Marketing, develop innovative end-to-end campaigns for frontlist and backlist titles across genres including literary fiction, mystery, horror, classics, memoir, and nonfiction. Work closely with authors, editors, agents, and estates on paperback promotions. Influence imprint-wide campaigns with grassroots activations and creative opportunities.

Coordinate day-to-day strategy for Vintage’s social channels, owning the posting calendar, creating content, and developing brand voice across platforms. Manage Instagram, Facebook, and X accounts with onsite photography and daily posting. Analyze data for long-term brand-building and channel optimization including TikTok.

This is an exciting opportunity for an enthusiastic self-motivated marketer and social media strategist with wide reading interests. Join an imprint with a storied history and bold future. Work across teams including Publicity, Editorial, Creative, and Sales.

Requirements

7-10 years of experience in marketing or public relations, including at least 5 years in book marketing or publicity, with demonstrated presentation skills and proven experience creating strong integrated campaigns, plus at least 3 years managing budgets
5 years’ experience working in social media, including minimum 3 years owning social media channels, maintaining social calendars, and managing end-to-end content development using analytic tools
Strong photography and copywriting abilities; video capabilities a plus
Ability to set and meet goals under an established budget
Strong interpersonal skills, including demonstrated experience

Responsibilities

Create and lead innovative title-marketing campaigns based on market data and consumer trends to drive awareness, engagement, and sales of upcoming publications
Manage title-marketing strategies, advertising campaigns, analytics, creative partnerships, and budgets to maximize ROI on numerous lead titles per year
Liaise with Publicity, Editorial, Creative, and Sales teams to implement cohesive campaigns and promotions, communicating with authors, agents, estates, and stakeholders
Manage Vintage’s Instagram, Facebook, and X accounts, including day-to-day onsite photography, daily posting, data analysis, and channel optimization for Instagram, Facebook, X, and TikTok
Maintain awareness of the adult book market and publishing industry and suggest innovative ways to market titles to consumers, influencers, and booksellers