Director / Senior Director, Demand Generation - Remote

1w1 week ago

Herself Health

Minneapolis, US · Full-time · $155,000 – $225,000

About this role

Herself Health is on a mission to help women 50+ get more life out of life through specialized primary care. We solve rushed appointments, long wait times, and generalized care issues like menopause, bone density, and well-being. Our patient-centric clinics serve the Twin Cities metro and Eagan.

The Director of Demand Generation will own and scale the end-to-end demand generation engine. Drive new patient pipeline growth and optimize conversion across the funnel. Build a repeatable, data-driven acquisition strategy in a hands-on role.

We seek strategic thought leaders passionate about building and innovating. Foster collaboration, excellence, and a customer-first mindset. Roll up sleeves to learn and grow while using data to implement best practices.

Join a team innovating primary care for women 50+ in Minneapolis/St. Paul. Preferred candidates are in Minnesota but remote US is welcome. Contribute to shifting our channel mix toward a balanced push-pull engine.

Requirements

Strategic thought leader with passion for building and innovating demand generation
Hands-on experience scaling end-to-end demand generation engines
Proven ability to own paid media strategy and manage CAC targets
Expertise in analytics, attribution, and performance optimization
Data-driven mindset to build best practices and implement ideas collaboratively
Customer-first approach with experience connecting marketing to patient outcomes
Rigorous test-and-learn experience across paid channels
Ability to manage marketing budgets for patient acquisition goals

Responsibilities

Oversee the full-funnel demand generation and paid media strategy, owning CAC, lead volume, and lead quality targets across all paid channels
Efficiently manage and deploy marketing dollars to deliver on new patient visit goals, shifting channel mix from lower-funnel-heavy to balanced push-pull
Execute a rigorous test-and-learn approach across creative, audience, channel, and offer variables
Build and manage campaign tracking and attribution infrastructure to establish true channel-level ROI visibility
Own CAC, lead volume, lead quality, and funnel conversion metrics across all paid channels
Connect top-of-funnel performance to downstream patient conversion and retention outcomes
Drive new patient pipeline growth and optimize conversion across the funnel
Develop a repeatable, data-driven acquisition strategy